Sales Outreach Specialist (SDR) BR – Uncapped Commissions
The Sales Outreach Specialist (or SDR – Sales Development Representative) is solely
focused on creating new opportunities (meetings and calls) for new businesses for the
Digital Strategy Team (or BDR – Business Development Representative) to close based on
our Buyer Persona (or ICP).
Our buyer persona:
Businesses
Yearly Revenue
US$240,000+
R$1,200,000+
MX$5,000,000+
Overhead
50+ People
Industries
Any (with digital presence, preferably a website and not social pages only)
B2B and B2C (E-commerce)
Marketing Investment
10%+ of Revenue
Pains we help solving
Lack of sales or need to reach revenue targets (online and/or offline) which is a result of:
- Newly launched brand, store, business or website (needs reach for brand awareness)
- Lack of traffic
- Low conversion rates
- Low Customer Lifetime Value (CLTV)
- High Customer Acquisition Cost (CAC)
People:
Area
Digital, Marketing, Technology, Sales, Administrative
Education
College Degree+
Age
25-45 years old (digital savvy)
Seniority
C-Level, Director, Manager, Senior
Positions
CEO, CTO, CIO, CMO
Sales Director, Marketing Director, Digital Director
Marketing Manager, Growth Manager, Digital Marketing
Manager
Department Team Size
0-10 (small team = we can help with more “hands on deck”)
10-30 (medium team = we can help with more specialists)
30+ (large team = we can help with strategy)
*These are not ABSOLUTE, but rather a guideline to what our ideal client looks like – be
mindful that some leads do not fit all these criteria but are still potential customers.
Our MQL has
– A website
– A valid email address
– A valid phone number
– Minimum budget to work with us
(US$1,000 per month)
Our SQL has
– A decision maker
– A pain we solve (traffic, awareness,
conversion rate, CLTV and CAC)
– Urgency
– Sufficient budget to work with us
(US$2,000 per month)
Necessary:
– Be physically located in Sao Paulo
Soft Skills necessary:
– Innate curiosity
– Love and passion for helping people
– Great communicator
– No shame to pick up a phone and call and chase new contact opportunities
– Problem solver (identifies problems and can pair our services as solutions)
Hard Skills necessary:
– Microsoft Office
– LinkedIn Sales Navigator
– HubSpot (or similar)
– Experience with solution selling (or SPIN selling services)
– Basic understating of digital marketing (SEO & PPC)
– English as a second language is preferred (not necessary)
Day to day activity:
– Prospect leads and find new business opportunities (Email, Telephone, but mostly
LinkedIn – Cold Calling 2.0 from Predictable Revenue).
– Schedule meetings for the Digital Strategists with potential new clients that fit the
MQL criteria.
– Create spreadsheets by industries and prospect the top 30 players in that market
nation-wide.
– Participate in events that give us an opportunity at networking and creating new
business opportunities.
– Get recommendations and referrals from existing clients or contacts within our
expandable network.
What success looks like (your goals):
– Generate 16 highly qualified meetings per month (4 per week).
– Collaborate to the closing of 4 new business per month with the Digital Sales
Strategist from opportunities you have created.
Who you’d work with:
– You will report to the Sr. Sales Manager of your country/region.
– You will work on a daily basis with your sales team (LATAM)
– You will have continuous training sessions with your Chili team (SEO, PPC, CRO, BI
and more)
Time Trilingue!
