Our clients are already reaping the benefits of working with Chili Digital.
Paid traffic and Facebook Ads agency to scale traffic, leads, and sales.
We are a paid traffic and Facebook Ads agency specialized in creating campaigns with precise targeting, high‑performance creatives, and continuous optimization to scale your results. More qualified traffic, more conversions, and much higher ROI in your funnel.
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Learn how to sell more on Facebook Ads.
Close to completing two decades of existence, Facebook is still the most popular social network in the world, with approximately 2.85 billion active users. Only in Brazil, there are 130 million accounts – more than 60% of the population.
In its early days, as you may remember, Facebook emerged as a platform to reconnect with friends and acquaintances. Soon, the network became addictive and multifunctional. From entertainment through games to establishing professional contacts, Facebook gradually consolidated itself until it became what it is today – the powerful META, led by Mark Zuckerberg.
We could spend hours talking about Facebook, META, and “Markinho”, but the topic here is Facebook ads, the popular Facebook Ads. But what is Facebook Ads? How to manage ads on Facebook? How to use the Facebook Ads platform? What does a Facebook Ads agency do?
You will find the answer to all these questions here.
Get a free quote from a Facebook Ads agency.
Facebook Ads Campaign Objectives
The secret to a good Facebook Ads campaign is to offer quality content to the right audience. That is why it is very important to have a well-defined objective, guiding your actions and communication according to the results you want to achieve. Having the support of a performance agency or paid traffic agencies can make all the difference in this process, optimizing strategies and resources to maximize results.
The primary objectives are:
- Awareness
- Consideration
- Conversion
Awareness ads, for example, are commonly used by businesses with no prior digital presence, making them visible to potential consumers nearby – or in other locations, in the case of an e-commerce.
Consideration ads are used to generate more traffic to your website, as well as engagement with your brand on social media. It is recommended that your brand already has an existing digital presence in order to set up consideration ad groups.
Here, paid traffic agencies can help direct the right audience and align strategies that turn visits into results.
Conversion ads, in turn, are more objective and focused on generating leads and/or direct sales. They are used to promote products, announce launches, promotions, and exclusive benefits that your brand can offer to the target audience – already well segmented beforehand by awareness and consideration ads.
At this stage, a performance agency can be essential to ensure the effectiveness of the campaigns and the return on investment (ROI).
Within each campaign objective, there is also a wide range of secondary goals, allowing you to diversify reach and target audience according to the type of product and/or service being advertised and the available budget. With the guidance of a specialized agency, you ensure more accurate campaigns and more consistent results.
1. Step
Copy that converts
Our ad copy for Facebook Ads and other platforms is created based on consumer psychology, emotional triggers, and continuous A/B testing.
2. Step
Professional creatives
Our paid traffic professionals develop images and videos for landing pages that highlight your differential in seconds, following the best practices for each platform.
3. Step
Advanced targeting
Our paid media specialists use demographic, behavioral, and even custom audiences to ensure your ads reach the right people.
4. Step
Transparent reports and actions
You monitor real-time metrics like CPA (Cost per Acquisition) and ROAS (Return on Ad Spend), while our team adjusts campaigns daily. Also, check out our ROI calculator for PPC!
5. Step
Constant updates with trends
Ad platforms like Facebook Ads and Google Ads frequently change algorithms. Our paid traffic consultancy keeps your campaigns always aligned with the latest updates.
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Facebook Ads Targeting
We are bombarded with information at all times! Whether in promotional ads or TV shows, someone is always trying to sell you something. With all this competition and more options available to customers, every marketing action must be very well planned.
Reaching people who have no interest in your services or products will not help you achieve real results, becoming nothing more than vanity metrics. The people who see your Facebook Ads must have some level of connection with what you offer, so it is essential to get closer to your potential customer.
It is not just a picture of your product on a flat background with the price beside it that will catch your audience’s attention. On the contrary! You need to nurture the sale gradually, without being overly “aggressive.” Each lead is at a different stage – curiosity, interest, need, validation – and you must speak to them all.
Finding common ground with the customer, building familiarity and a relationship, capturing attention, and sparking interest are some of the key elements developed by a Facebook Ads agency for a successful strategy. Your marketing actions through paid Facebook ads must go far beyond the click!
Facebook Ads Metrics and Performance Reports
In Facebook Ads campaigns, there are metrics just as important as the conversion rate. In addition, it is possible to define more than one objective within the same campaign. The Facebook Ads platform allows you to align strategies for brand awareness, website positioning, engagement rates, and conversion, always making it easier to see what is working and what needs to be adjusted.
Each campaign generates a detailed performance report, and you can follow them directly on the platform, adjusting according to your needs. Having the support of an ads agency is essential to understand these metrics and implement continuous improvements in your campaigns.
Facebook Ads are a low-cost advertising tool that reaches different age groups and makes it possible to reach a large number of people. In addition, a Facebook Ads agency can help maximize your reach and ensure that your campaign objectives are achieved efficiently.
How our paid traffic consultancy works
Chili offers end-to-end paid traffic consultancy, diagnosing problems to be solved and seeking smart targeting and ads to optimize your budget.
Instagram Ads
500 million daily users. We create targeted Instagram ads that put your brand in front of the right people.
Linkedin Ads
The world’s leading business platform is ideal for high‑quality B2B leads. As a LinkedIn Ads agency, we turn connections into customers.
Youtube Ads
If you want to grow brand awareness and boost sales, few online channels are as powerful as YouTube.
Pinterest Ads
How about attracting consumers just by showing photos of your products? We can help you sell more using Pinterest Ads!
TikTok Ads
Grow with the world’s fastest‑growing social network using creative, conversion‑driven TikTok Ads.
Case Study
Black & Decker
Black & Decker is an American manufacturer of power tools, accessories, hardware, home improvement products, home appliances, and fastening systems, headquartered in Towson, Maryland, just north of Baltimore, where the company was originally established in 1910.
$0,07
COST PER LEAD
60k
NEW LEADS
+35%
LANDING PAGE CONVERSION RATE
Free Tools
Beyond that, Chili offers free tools to strengthen your SEO and overall digital performance, giving you detailed insights so you can start implementing improvements right away and take a test drive before signing any contract.
One of them is a free website audit, where you uncover growth opportunities you might be missing and receive personalized recommendations to optimize your performance.
Another option for companies that need strategic direction is our free consultation, where we identify key improvement points and build a tailored action plan to increase your traffic, conversions, and ROI.
Why should I use Facebook ads?
Besides being one of the most popular social networks on the planet, Facebook also allows businesses to reach billions of potential customers on its platform through paid messages. This means that, with careful planning and well‑designed strategies, you can seamlessly match your products and services with your audience’s daily life. Sounds complicated? Don’t worry; as a Facebook Ads agency, we are here to help you implement your Meta ads.
People around the world have one thing in common: they are Facebook users. In 2021, Facebook had already reached 2.8 billion user profiles, a number that far exceeds any other social network or organization on the planet. By reaching just a small fraction of this population, any company can achieve a meteoric increase in brand awareness and sales like never before. However, as competition grows fiercer, standing out will not be an easy task. In these moments, it is extremely valuable to count on the help of a team of specialists in Facebook Meta ads.
Because different optimization events, such as landing page visits and purchases, involve different costs, the total spend for each Facebook Ads campaign can vary significantly. Different businesses will use different budgets to achieve different goals, and different audiences will be attracted to different services/products for various reasons. With that in mind, the only Facebook Ads that should really be considered expensive are the ones that do not reach their audience.
Because different optimization events, such as landing page visits and purchases, involve different costs, the total spend for each Facebook Ads campaign can vary significantly. Different businesses will use different budgets to achieve different goals, and different audiences will be attracted to different services/products for various reasons. With that in mind, the only Facebook Ads that should really be considered expensive are the ones that do not reach their audience.
Short answer – No. You can start creating Facebook Ads with a standard Facebook account, like the one you already use every day. However, as the online landscape becomes increasingly competitive, creating a dedicated Facebook business page will not only make it easier to plan your ad campaigns, but also allow you to engage with your customers and build brand awareness directly. While you sit there wondering, your competitors are already getting hundreds of leads a day through their Facebook pages. Don’t worry, it’s never too late to catch up and, with a little help from our Facebook Ads specialists, you can even surpass them.
Facebook users are literally in every corner of the world. Whether your business targets men, women, teenagers, seniors, young professionals, or sports enthusiasts, they are all here in large numbers and ready to become customers. No matter what products or services you are trying to sell, or the scale and location of your business, Facebook Ads will always be a powerful tool to help you reach new customers if you know how to use it.
Facebook Ads and Google Ads are evenly matched in their ability to reach audiences and generate revenue. While a tailored campaign on either platform can deliver excellent results, several unique features make them very different tools for very different uses. For example, a Facebook Lookalike Ads campaign can reach a broad range of audiences who may be interested in your products and services while also increasing brand awareness. On the other hand, a detailed Google Search campaign is much more efficient at reaching consumers who are further along in the buying journey and will generate a higher conversion rate.
By adding a small piece of code called the Facebook Pixel to your website, you can measure and evaluate the results of your paid Facebook ad campaigns and make adjustments that help you better reach your target audience. This powerful tool allows you to re‑engage people who visited your site or completed specific actions, so you can refine your strategy and generate higher conversion rates.
The Facebook Pixel uses cookies to track your website visitors and their actions, such as returning to the site or completing certain events. This helps you better understand your customers and their overall journey, while providing insights into conversions and results. Using the Facebook Pixel ensures your campaigns are not only profitable, but also continuously improving over time.
How can I make my Facebook Ads campaigns work?
Getting started means setting realistic short‑ and long‑term goals based on your brand’s current position and solid market research. After that, create a Facebook Ads Manager account, which will provide valuable insights and suggestions to guide your campaigns.
The next crucial step is defining your target audience for the campaign. Choosing the right demographics such as gender, location, age, and interests helps you reach high‑quality leads for your products and services. Depending on your objective, you will then want to create compelling creatives for desktop or mobile that truly engage your audience. Putting a performance agency in charge lets you unlock the full benefits of an exceptional campaign.
As the catalog of Facebook Ads formats keeps growing, you can find new and exciting ways to engage with your audience like never before. No matter your marketing goals or the products and services you want to showcase, there is always an ad format that will deliver better results for your needs.
Before launching your Facebook Ads campaign, define how you will measure results so none of your budget is wasted. Depending on the objectives you set, some metrics will matter more than others. Brand awareness campaigns should track impressions, since this shows how many people your ads are reaching. For businesses focused on converting high‑value customers, a value‑based Lookalike campaign using lifetime value data is far more efficient for tracking and generating long‑term results.
As the online landscape becomes more competitive, companies are investing more and more resources into managing their Facebook Ads campaigns. However, a successful and cost‑effective campaign usually requires a lot of expertise, hands‑on work, creative input, and many hours to develop. It is a significant investment of time and effort, and it is often more worthwhile to count on a paid media agency to help you.
Good ads have one thing in common – they capture the audience and drive engagement. Different target groups require different tactics, but compelling copy with a clear value proposition is always a smart move. Start by researching your audience, putting yourself in their shoes, and creating creative, irresistible ads.
Keep in mind that getting users to click your ad is only the first step. Their journey continues on your website, so it is essential to provide a consistent experience. Today, mobile versions of websites often receive more traffic than desktop, so having a strong design on both ends helps you win over all audiences. Talk to a Facebook Ads specialist at Chili’s paid media agency to learn more about optimizing your website and Facebook Ads
There is no single perfect strategy, but you should always start with one thing: set realistic goals for your budget and tailor the campaign to your specific needs. After doing your research and carefully creating target‑audience personas that outline your ideal customer, you will have a clear roadmap to reach your objectives.
Be creative when running your Facebook Ads campaign. In addition to attractive, well‑designed images, videos are a great way to add a unique voice and personality to your brand. Use tactics like geotargeting to reach local audiences, test different approaches, and track your results. Keep refining your Facebook Ads campaign, and your results will only get better.
A/B testing is what digital marketers use to test different versions of a Facebook ad. After defining a measurable goal (such as clicks or impressions), you create two distinct ads with different variables and test their effectiveness. By comparing the results of the two ads, you discover what attracts your customers and learn how to improve the next one.
A good rule of thumb in A/B testing is to test only one variable at a time. This lets you focus on that isolated element and understand which combination of factors attracts more customers. Also, remember to consider your sample size and testing timeframe.
Depending on its size and scope, an agency’s team may specialize in one specific area of an advertising campaign but fall short in another. Chili, on the other hand, is a full‑service Facebook Ads marketing agency that also offers other digital marketing services. This means we have a team of specialists for every stage of the process, delivering the most complete service for our clients.
Empresa
Chili
Av Paulista, 1439, Bela Vista,
São Paulo – CEP 01311-200
Telefone
+55 11 3500 5967
Email
info@chili.pa
CNPJ
47.800.211/0001-72
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