Marketing de Conteúdo e empresas

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O que é Marketing de Conteúdo?

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Marketing de Conteúdo e Inbounding

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Benefícios do Marketing de Conteúdo

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Benefícios do Marketing de Conteúdo

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Benefícios do Marketing de Conteúdo

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Etapas do Marketing de Conteúdo

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Etapas do Marketing de Conteúdo

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Etapas do Marketing de Conteúdo

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Etapas do Marketing de Conteúdo

[{"selector":"#anim-91f88cf5-0bb3-46d2-a7d2-ae66b66c7441 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.135802469135804%, 0, 0) translate(15.432098765432102%, 0.15750914206027342%) scale(1.308641975308642)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-e5db2e70-3f86-4b4b-9baa-6673ce011e0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fff9db43-73e5-41e3-adc8-787c079b6c5a","keyframes":{"transform":["translate3d(0px, -770.78221%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d833c215-f8e2-4bc8-97f0-7ea1821a6b28","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94a2414e-c49a-418a-97ae-e2bdb22dc813","keyframes":{"transform":["rotate(-270deg) translate3d(0px, -94.83939%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9356d953-3f1b-4bf7-ae54-0e7c2514d353","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a078620a-ddf8-43da-92f6-4e3fa8f44ebd","keyframes":{"transform":["translate3d(0px, -291.24876%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b41db6c0-7f8c-45cc-b543-a66502bc21f3","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-844a9023-f33f-481e-b920-376a29073d1f","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7d7d71ff-1c52-4b34-a62d-7f3b627a2f59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71e17fd0-026a-4993-bb7f-923c339d9eae","keyframes":{"transform":["translate3d(0px, -118.29366%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Etapas do Marketing de Conteúdo

[{"selector":"#anim-8667f834-7423-4e2d-9474-72675ea77319 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.135802469135804%, 0, 0) translate(15.432098765432102%, 0.15750914206027342%) scale(1.308641975308642)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-35b3f734-6a42-409a-bc32-8891e2e8f485","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5fbd20c-ca99-409f-8c83-6ccba27ff243","keyframes":{"transform":["translate3d(0px, -735.47765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e352637-1e0d-4962-bd23-031e732fa6f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-593dde50-6f17-4431-a4a8-b6986f80cc25","keyframes":{"transform":["rotate(-270deg) translate3d(0px, -94.83939%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abeed5ca-fc80-4cca-aa53-06b5a9e63565","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faa62837-e0a4-4736-8715-0f3c128111bd","keyframes":{"transform":["translate3d(0px, -304.84468%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e33bceb-37bd-460e-8d1c-19f84b55d769","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7e4199ab-b8ed-4d95-8bda-a3d9062fb09b","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3d886afa-33ba-45d4-a1bc-d7ec7f22fc80","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1885e7a1-a6d4-4887-9e14-457429aa7808","keyframes":{"transform":["translate3d(0px, -115.35494%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Para aprender mais sobre Marketing de Conteúdo com a Chili, visite nosso blog

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Marketing de Conteúdo e empresas

Saber o que é Marketing de Conteúdo e como aplicá-lo é essencial para desbravar todo o potencial do meio online. Um estudo da HubSpot mostrou que o custo de aquisição de leads é 67% menor para as empresas que aplicam o Marketing de Conteúdo de maneira assertiva.

O que é Marketing de Conteúdo?

Toda estratégia que uma marca aplica por meio de produção de conteúdos relevantes, cujo objetivo é educar seu público em relação a seus assuntos de interesse.

Marketing de Conteúdo e Inbounding

O Marketing de Conteúdo é o pilar central do trabalho de inbound marketing. Ele pode contemplar produções de conteúdos por meio de email marketing, posts para redes sociais, artigos para blogs, páginas de sites, E-books e outros materiais ricos, vídeos, entre outros.

Benefícios do Marketing de Conteúdo

Aumenta o tráfego no site Investir em uma estratégia de conteúdo pode acelerar a visitação no site sem perder a qualificação dessas visitas. Como consequência, a taxa de conversão tende a aumentar com o tempo, garantindo um crescimento sustentável.

Benefícios do Marketing de Conteúdo

Gera conhecimento de marca Marcas que se propõem a produzir conteúdo relevante para seus consumidores tendem a ser lembradas por eles.

Benefícios do Marketing de Conteúdo

Etapas do Marketing de Conteúdo

Etapas do Marketing de Conteúdo

Definição de Personas A pesquisa que envolve a definição e o mapeamento de personas é essencial para o sucesso do Marketing de Conteúdo. Afinal, é preciso entender quais tipos de materiais podem atrair pessoas relevantes para o negócio.

Etapas do Marketing de Conteúdo

Criação de Pauta O próximo passo é criar as pautas dos conteúdos que serão produzidos. Esta criação deve estar alinhada aos objetivos e à persona.

Etapas do Marketing de Conteúdo

Produção de Conteúdo Depois da definição das pautas, é hora de colocar a mão na massa e iniciar as produções de conteúdo, seguindo como base aquilo que foi planejado nas etapas anteriores e cumprindo os processos corretos de acordo com seu objetivo

Etapas do Marketing de Conteúdo

Distribuição Para isso, é preciso definir em quais canais o conteúdo será divulgado, se haverá investimento em mídia paga, quais as datas e horários de publicação e por quanto tempo será divulgado.

Para aprender mais sobre Marketing de Conteúdo com a Chili, visite nosso blog